Using Real Estate Investor Websites

To become a successful real estate investor, it requires you to have a consistent and effective marketing system in place to drive continuous leads from not only sellers, but also buyers and private lenders. 

The marketing you have in place will directly affect the amount of deals you have in your pipeline, and that will directly affect the number of deals that you close on and produce a profit. 

While there are many very powerful ways to market your business offline (i.e. direct mail, bandit signs, print classifieds, etc), there are much more effective ways to market online. 

Using the internet and real estate investor websites as a marketing medium not only allows you to test and measure your results almost instantly, but it also allows you to automate the process completely so you are not involved in the process other than managing the leads that are produced. 

Here 3 quick examples of how you could market online to find motivated sellers as well as build a buyers list for your properties very quickly… 

1) Use Google Adwords and create a geo-targeted search marketing campaign to attract people in your local area that are searching for targeted keywords like “sell house fast”, or “buy foreclosures”, then link back to your website with a feedback form to be completed. 

2) Post an ad on Craigslist for a property that you have for sale, and mention that you have other discounted properties for sale and then link back to your website with a feedback form. 

3) Create an account on Facebook and submit friend requests to all the real estate related professionals in your area. For example search for friends who are realtors, mortgage brokers, real estate attorneys, title insurance agents, surveyors, etc. Then when you have a property for sale you can post a comment there and redirect them back to one of your websites with more info on the property. 

But where this all comes together is in how you collect these leads. To make this a fully automated process you will want to try and pre-screen your leads so when you do talk with them they are qualified and ready to do business. 

The way you do that is by having a simple web page on your website that has a form on there that can be completed by your site visitor. And when they submit the form have their details saved to an email auto-responder like aweber.com to automatically follow-up and educate your prospect on your services. 

That way when they call you, they are already on board with what you are looking to do… whether that is to buy their property using creative financing, or to sell them a discounted property, or even to borrow private money from them to do deals. 

You would want to create a separate site like this for each prospect type you are marketing to so you can increase the conversion rate of the form submissions. For example, you would have a web page specific to sellers, with a form submission and auto-responder for seller info… a separate one for buyers, and another one for private lenders. 

Author: John Schroeder

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Benefits of Real Estate Investments Strategies

Real estate investing has offered investors much better returns than most other investment options. Real estate investment is one of the safest investments available. The security of real estate investments is becoming more and more increased these days. 

Real estate investment is a safe way to start making your personal wealth and retirement finance provided if you act wisely. Real estate investing offers excellent long term returns and sometimes even short term gains. Real estate investing can bring you high profits if you follow certain tips. 

Many countries offer wide real estate investment opportunities. Real estate investors can easily find excellent profits in rentals, rehabs and high-end properties. Buying properties to use as rentals is very successful real estate investment strategy. The high-end properties have powerful demand among real estate investors, especially in the most desirable areas, such as Paris. The most successful real estate investment strategy is rehabs. Rehabs are also the most risky form of real estate investments. If there is huge demand for finished real estate properties, the opportunity for real estate investors increases widely. Finished real estate properties provide excellent opportunity for real estate investors who are willing to rehab and then rent or sell properties. Real estate investors who want to sell a property after grasping it for only a few years can benefit from this type of real estate investment strategy. Real estate investors who rehab properties can either sell or rent the rehabbed properties for a worthy premium. Real estate investors can buy a run-down property in a main location at a cheap price, remodel or modernize it and then resell or rent it successfully. 

Flipping, Bargain purchase investment strategy, Increase value investment strategy, Double-digit cap rate investment strategy, and Commercial Real Estate Investment strategy are the other real estate investment strategies. 

Flipping involves buying and selling real estate property without actually taking ownership of the property. Flipping enables you to make money with real estate without possessing the property. Bargain purchase investment strategy involves purchasing real estate property for at least 20% less than the current market value. Increase-value investment strategy involves buying a real estate property for its current market value, remodeling the property in order to increase its value by at least 20%, and then selling it. Double-digit cap rate investment strategy involves buying a property having a capitalization rate of 10% or more. Commercial Real Estate Investment involves buying commercial properties that are bigger than a 4 unit apartment building. It is better for the real estate investors who are beginners in the field to avoid commercial real estate investment strategy. 

On the other hand, if you have experience in real estate investments, you can go for commercial real estate investment as the competition is much less. 

Different real estate strategies require different amounts of time. For example rehab is really time-consuming. Real estate investors must not choose a time-consuming investment strategy if you cannot spend much time for real estate business. Some real estate strategies require huge amounts of cash. For example, to buy foreclosure properties whereas buying a property at auction requires little or no cash. The different real estate investment strategies provide different benefits. It is up to you to choose the strategy you feel more comfortable with. But make sure you choose the right strategy that best suits you, and work accordingly.
Author: Jeff Adams


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Real Estate Investing Basics

 

Real estate investments may not be everyone’s cup of tea, but some people who have already tried investing in real estate know that it can be profitable. 

Real estate investment experts say there are several keys to making significant profits in real estate investment deals. And when the deals are profitable, you will certainly be well on your way to success.

For real estate investment neophytes, don’t be afraid of the challenges and pitfalls you may encounter along the way. There is definitely a lot to learn, but in the long run after you have gained some experience, you’ll hopefully become a master at closing profitable real estate deals.

There are 5 core skills that are necessary for building a real estate investment business. 

These will be the key factors in creating a profitable real estate investment portfolio.

These are the 5 core skills of real estate investment:

1) You must learn when and where to find the right kind of sellers.

2) You must learn the art of being a master negotiator when it comes to closing your real estate investment deals.

3) You must be able to quickly and accurately analyze each real estate investment deal so you’ll know exactly when to proceed and when to pull the plug.

4) You must become an expert in all areas of real estate investment and understand such terms as lease options, cash sales, wrap mortgages, short sales and other terminology common in the real estate investment trade.

5) You should totally understand the meaning and concept of investing in real estate, including all of the financial risks and benefits.

Now is a great time to consider investing in real estate. There are great potential rewards and the effort you put forth can yield enormous monetary returns on your investment.

 

Your confidence level will grow when you’ve gained some experience and closed on your first few real estate deals. But, don't stop there...

Continue to learn about real estate investing and to develop your investment skills. In a short time you may find yourself managing a profitable and growing portfolio of investment properties.

Continue to follow your real estate investment "game plan" and always keep an eye out for the hidden investment opportunities. The opportunities are definitely out there and with a little knowledge and desire can be yours for the taking. So, why not get started in what might be a new and exciting (and profitable) career today? Author: Richard Rigor

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How Anyone Can Invest In Real Estate To Become Wealthy Long Term?

Investing in real estate is still a viable option to build long term wealth. If you're interested in making money with real estate, here is a starter guide to get you prepared.

How many times have you turned on your television late at night and been bombarded with the latest real estate program that all but guaranteed you everything you ever wanted. Television, radio, and print alike are each swarming with advertisements created by these self-appointed masters who promise to guide you to wealth beyond your wildest dreams. And certainly it can be done in real estate, yet for the few who succeed there are so many more who fail, and still the late night guys manage to stay in business.

The secret to their success is that in fact a number of people do achieve real success. They are the ones provided clips and quotes and testimonials. They are otherwise average people just like everyone else. They purchased so-and-so's program and it worked for them, so surely it will work for everyone else, right? Sadly, your chances for success are much smaller than your chances for failure.

So what do they have that the rest of the population does not? That can be a difficult question to answer, however in many cases a lack of fear can sum it up. 

If you don't have anything, you certainly don't have anything to lose. If you are at rock-bottom and the only way to go is up you might be more open to taking risks, and in real estate, very little is accomplished without risk.

You could become a landlord and rent property to others. While many make money this way, many more fail due to lack of experience or failing to recognize the expenses involved, such as regular maintenance, legal fees, and so on. The ability to do this work and the willingness to do this work can make all the difference.

You could dive in to the foreclosure pool and swim with the sharks. There is lots of many yet to be made on these types of properties, however you buy "as is" and will often need to invest a considerable amount of money to sell. "Flipping" as it is known, requires or at least benefits greatly those who are savvy in real estate or have the knowledge to perform the work themselves.

Another and often more appealing way to invest is as part of an investment group.

There are groups of people who pool their money together and invest in real estate. While it is true that the profits are lessened with this method, the risk is spread out between each member of the group and thus lessened considerably. This could be a safe way to get started if you have a little money you can use.

So those people you see on television are not lying, but they are failing to focus on all the hard work as well as the risk involved in real estate. Still, you can make a lot of money if you are willing to take the risk. Author: Lisa Udy


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Turn your REO Properties to Into Homes

Buying a new home is an uphill task. Prospective home owners have to make a lot of sacrifice in order to secure the home of their dreams. 

They have to toil and seek the best possible financial avenues to finance their prospects. There are home owners who have built their homes from scratch. These have also had to bear the brunt of the high cost of building their homes. There are options and deals that can secure you and your family a home. There are 'real estate owned' apartments that can be bought by individual. These REO Properties can provide a cheap source of family homes.

In order to secure your family a REO apartment, a lot of investment has to be made. The investment is usually in form of time and money. You also have to exercise your patience since the process of acquiring a building in a bank's REO portfolio is very daunting. Furthermore, these deals require consistent efforts on the part of the prospective home owner. They have to consistently look for the information that would lead them to a home of their dreams.

Landing on deals and information regarding REO Properties is not easy. It demands that the prospective buyer be in constant communication with banks and other financial institutions that have property that has been possessed from foreclosure. 

They need to make phone calls and even write emails in order for them to know what to  expect. These expectations may be dictated by the bank or insurance firm in question. It is usually the lender that provides all the information regarding the property that is about to be disposed of.

Another alternative is to be in constant touch with firms that are appointed by the banks and mortgage firms to conduct the sale of the property. These firms have all the information concerning each property they handle with them. The information may also be matched with the exact requirements of the buyer's dream house. Through such liaisons, the buyers may be able to reserve any of the REO Properties that may fit their requirements. You can get information about the firm that a bank uses regularly uses to manage the sale of their REO portfolio.

Local banks and REO management firms can provide with information of the REO Properties that are in their portfolio. 

All one has to do is to establish contacts with the banks and the property management firms that are handling the REO portfolio of the banks. It would also be helpful if a prospective buyer made regular visits to the banks' REO departments in order to check whether there has been any property up for sale. These departments will in turn give proper advice to the buyer in order to help them make sober decisions. These are the same departments that advice other investors too. Therefore, as you seek to realize your dream, the REO apartment of your dream would be a real investment within a very short time. All one needs is reliable information. Author: Kala Sashi


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How it works for Buyers?
How it works for Sellers?

6 Factors for Considering Investing in Real Estate

When planning to buy a home, it is important to consider a number of factors. Investing in the real estate property market requires you to have a decent amount of money and a good understanding of the laws that govern this kind of investment. 6 important factors to consider before investing in real estate are discussed below.

1.) The amount to invest in the property market: Just like any other kind of asset you may have invested in the past, it is important to know how much exactly you plan on spending in the property market. The costs of acquiring a house goes beyond buying the actual premises. Other expenses that you must plan for, apart from the purchase fee, include legal fees, the agent's fee and the property management fee.

2.) The options available in the market: presently, many lending firms have placed properties in the market to recover the money they lent out to their clients in exchange for title deeds. Proper research will easily help you identify good offers that are affordable and competitive.

3.) The best time to invest: to ensure you save some extra cash and at the same time make a good investment, it is essential to understand the property market. Real estate investors advise that good investments can only be made by investors who have detailed understanding of the property market. To get this knowledge, create time and take courses offered by the many local real estate organizations. Thorough understanding of the property market will play an important role in helping you make the right decisions.

4.) The best agents to work with: the agent you hire will either help you make a good investment or drive you into losses. Always investigate the reputation an agent has before hiring them. Presently, many real estate agents have active online pages that they use to market and promote their services; use this option to get detailed information before hiring.

5.) Your future plans and objective: in case you plan on buying and reselling the property immediately, then you should calculate and know the best time to make the move so as to maximize profits. In case you only plan on buying the property, wait for the right time when the market rates will be low and supply will be higher than demand.

6.) The security of the area you plan to invest in: Investing in an area that has poor security is the worst decision you can ever make. Real estate expert's advise new investors to always research and find out more about the security level of areas they plan to invest in prior to making any kind of real estate investment. In essence, tenants always prefer places that have high security.

Proper research will help you make the right decisions. Apart from using the Internet, take time to talk to a real estate agent and other experts who understand a thing or two about the property market. In addition, consider taking the time to attend classes organized by local real estate firms that aim to help investors build their knowledge. Author: Christianne Child

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How it works for Sellers?

Getting Rid of Financial Difficulties? Sell your Property Quickly

The tough economic conditions, rising unemployment level and increasing debt has put a number of property owners in a financial mess. This is especially true in the case of first time home buyers. Now, if you are caught in a similar situation and are facing severe financial difficulties, then it is time that you searched for reputed property buyers who are best positioned to offer a quick property sale.

You need to understand that it is not easy to sell your property, specifically when you need a fast home sale. While you do have the option of hiring an estate agent, there is a very high chance that the agent would demand a hefty price for selling your property. This could upset your entire plan of getting a quick property sale as you would not be able to save enough money for yourself after paying the due mortgage repayments amount and settling all your other debts. This is precisely why you need to identify professional property buyers who can instantly hand over cash to you. 


The biggest advantage of contacting these property buyers is that they will pay you a decent price for your property i.e. in accordance with the prevailing market price. Besides, when there is a very high chance of your house being repossessed, then no other individual or entity can provide you with quick cash, but solely the property buying companies.

Property purchasing companies are registered with the Financial Services Authority and also sign a code of conduct with the government agencies. What this means is that if you deal with them, then your property is completely safe and they wouldn't be able to mishandle either your property or related transactions in any which way. Now, doesn't that sound nice especially when you have always wanted a fast home sale.

Once you have consulted a reputed property buyer, the first thing that they would do is send a local expert to visit your house and carry out a free property appraisal. Post the appraisal, they will discuss a suitable value/price for your property and then either purchase your property instantly or identify potential home buyers who are in a position to invest in your house instantly.

Remember, once all the legal formalities are over and contracts have been duly signed, you will get enough cash in your hand that will help you get rid of your financial difficulties. So, if you really want to put an end to your finance related miseries, then it's about time that you consulted a good property buying company. Author: Andrew Roddick

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How to grow your Buyer's List

Doing lead generation online gives you the prospect to get the type of commerce that you really want to deal with. There are many big companies out there that will put on the market for "real estate leads" and even some that split it down into buyer leads and seller leads, but shouldn't you be able to do it on your own as well?

Absolutely!

The good component about the many different tools and systems available online is that it allows anyone to do their own marketing. With just some simple steps, and perceptive of what the market needs, and some positive impulse you can be on your way to generate the leads that you have always hunted.

Together, let's look at how you can set up generating your own real estate buyer leads: 

·         Content that buyers crave - Home buyers are looking every minute of the day for information on real estate in specific neighborhoods. Write up information on the vicinity that you operate in every day and let them know what it's like to live there. Don't borrow canned information; write up your own perspective of the neighborhoods and streets. When you take the time to share information about your area from your perspective, your readers will feel your passion and feel compelled to contact you.

·         Buyer tools - As buyers are enjoying your niche neighborhood content, they will want to be able to learn even more. Their need for more information will lead them to need a way to search for listings and to find out how much their new home will cost. Provide a MLS search tool on your website so they can easily find the real estate in the neighborhood that they have fallen in love. Let them see what their mortgage would cost by providing them with mortgage calculator tools.

·         Buyer focused ads - Getting targeted buyer leads means having ads focused on their needs. Create pay per click ads (on Google, Yahoo, and MSN) that give the buyers an opportunity to discover more about the neighborhoods and search for properties. You can keep the cost of your ads down by focusing on smaller neighborhoods, rather than bigger cities. The big benefit here is you will also get buyers who are looking in a small area and generally purchase much faster. (Author: Jamey Bridges)

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