To become a successful real estate investor, it requires you to have a consistent and effective marketing system in place to drive continuous leads from not only sellers, but also buyers and private lenders.
The marketing you have in place will directly affect the amount of deals you have in your pipeline, and that will directly affect the number of deals that you close on and produce a profit.
While there are many very powerful ways to market your business offline (i.e. direct mail, bandit signs, print classifieds, etc), there are much more effective ways to market online.
Using the internet and real estate investor websites as a marketing medium not only allows you to test and measure your results almost instantly, but it also allows you to automate the process completely so you are not involved in the process other than managing the leads that are produced.
Here 3 quick examples of how you could market online to find motivated sellers as well as build a buyers list for your properties very quickly…
1) Use Google Adwords and create a geo-targeted search marketing campaign to attract people in your local area that are searching for targeted keywords like “sell house fast”, or “buy foreclosures”, then link back to your website with a feedback form to be completed.
2) Post an ad on Craigslist for a property that you have for sale, and mention that you have other discounted properties for sale and then link back to your website with a feedback form.
3) Create an account on Facebook and submit friend requests to all the real estate related professionals in your area. For example search for friends who are realtors, mortgage brokers, real estate attorneys, title insurance agents, surveyors, etc. Then when you have a property for sale you can post a comment there and redirect them back to one of your websites with more info on the property.
But where this all comes together is in how you collect these leads. To make this a fully automated process you will want to try and pre-screen your leads so when you do talk with them they are qualified and ready to do business.
The way you do that is by having a simple web page on your website that has a form on there that can be completed by your site visitor. And when they submit the form have their details saved to an email auto-responder like aweber.com to automatically follow-up and educate your prospect on your services.
That way when they call you, they are already on board with what you are looking to do… whether that is to buy their property using creative financing, or to sell them a discounted property, or even to borrow private money from them to do deals.
You would want to create a separate site like this for each prospect type you are marketing to so you can increase the conversion rate of the form submissions. For example, you would have a web page specific to sellers, with a form submission and auto-responder for seller info… a separate one for buyers, and another one for private lenders.
Author: John Schroeder
Wonderful post! Its great way of becoming successful real estate investor. In fact, you did very good 3 examples. I read it and found it very interesting one. Thanks a ton.
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